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Alongside the new iPad, Apple has started to air a new TV commercial for the device. The ad focuses on the iPads new Retina display, which by all accounts is simply gorgeous in person. Text of the commercial is as follows:

“When a screen becomes this good, colors are more vibrant, words are pin sharp, everything is more brilliant. Because when a screen becomes this good, it’s simply you and the things you care about. The stunning retina display, on the new iPad.”

The resolution of the new iPads display is 2048×1536, twice that of it’s predecessor. The screen is also said to have better color reproduction and improved saturation.

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