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So far, corporate marketing has regarded the creed "customer is God" as customer-centric. However, Apple's marketing case tells us, now we are entering the "retro marketing" era back by "torture" the customer rather than please the customer, in order to achieve the marketing success of the day!
In fact, customers do not want to be flattering suit in many cases. Too much please sometimes results in the opposite and even make a loss. Maybe it's better to tempt the appetite of customers to stimulate their interest. Steve Jobs for Apple's marketing strategy just runs counter to the marketing concept of the "customer first". Instead, he actively use the five basic principles of retro marketing, harvesting a great success. If you are also worried about how to convert PDF to Word, then you have come to the right place. I get a software to convert pdf to word.
Monopolistisch:
Modern marketing proposition is: "As long as the customer needs, they can provide as many as possible." While the retro marketing is the deliberate and controlled supply, never making customers satisfied easily: "Do you want it? Out of stock, try again next time. "Many Apple products before and after the release of its launch, there will be a lot of shortages. This hunger is caused by the market, but its use reached a pinnacle. Imagine, if you do not have to hear what Apple has been so difficult to buy, will you be immediately impulsed to buy it? Certainly not, because Apple's products are not cheap.
Mystery:
Modern marketing emphasis on candid, honest creed, while the retro marketing values mystery. Every time Apple introduces a new product, it will promote the new product in a mysterious place, whether it like a theater or others. Why does it choose to do so? Because the theatre is full of mystery, by a one-act play in the form of product promotion to provoke curiosity.
Fanfare:
Filled with commercial promotion in the world, to create a momentum of their goal is to ensure that the marketing of products would become the topic of people to talk about, more importantly, to ensure that such talk itself is valid. Apple introduced the iPhone in the series, when the user has not seen the product, you will find news about iPhone 4 are on the partnership with China Unicom to tension, move its China Unicom launched specifically for the cut card, etc. and other information, all that will cause a hot and waiting for the legend that has fast become a product.
Entertainment:

Marketing must be amused, and to be attractive to participate. In the hot microblog network, iPhone has become a tool for public entertainment. Microblog gathers lots of high popularity of the entrepreneurs, the stars. They are amused with the iPhone made the information, and the information below will be marked this information from iPhone users.
Play tricks:
Customers like the feeling to be teased. Subtle tricks do not have to, on the contrary, very poor approach may have been enough. For example, Apple will mark their products promoted as the meaning of the items of the times, will boast its advanced technical innovation of hype. Therefore customers are eager to get intoxicated, eventually you will find what you actually bring home is just a cell phone or is the one with "smart" phones. Deliberately making things difficult for the consumer's mind may make the marketing managers panic, but if it is true for the sake of our customers, it should satisfy the customers' needs ", with highly suggestive, old-fashioned markrting approach. marketing techniques to meet them. PDF to ePub Converter provides powerful and professional functions. With Best PDF to ePub Converter, you can convert PDF to ePub file easily and quickly.