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Charting A New Path: Focus is Our Friend [OnlyOnce] Charting A New Path: Focus is Our FriendWhen Return Path turned six years old a few years ago, I wrote a post on my personal blog (OnlyOnce) titled You Can't Tell What the Living Room Looks Like from the Front Porch. The essence of the post is that flexibility is a key success factor in starting and growing a business, and sometimes the business turns out different than what you thought when you wrote that business plan. At the time, I was commenting on how different Return Path turned out - operating five businesses - than we did when we started the original ECOA business in 1999. Today, the message rings more true than ever. On the heels of our recent announcement that we have acquired our largest competitor in the deliverability space, Habeas, we announced a series of moves internally that chart a very new path forward for the...
Charting A New Path: Focus is Our Friend [OnlyOnce]
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