Next month is the ninth series of I'm A Celeb. Last year saw it average out at 8 million, a big improvement on 2008, but how will this year's do? I reckon if the celebs are complete Z listers, the show will fall back to around 5 million, and also could be hit by strong competition from BBC One. However, if the celebs prove popular, then factor in 8 million viewers.
Would I also be right in saying ITV are planning to show it for another four series?