It's interesting to note Shaw senior management only stated "they" are not for sale. There wasn't so much as a whimper about whether they were in a buying mood.
Star Choice, with 872k customers, is stagnating but could be said to be profitable on an ongoing basis. But there are 10 years of expenses piled up that the original investor (or his next generation family) may wish to find a way to "surface" (to use Michael Sabia's prescient term) this value.
Spinning off Star Choice, in a merger with Bell ExpressVu (1824k customers), which is also stable as a "going concern", might make sense. Satellite radio is about the reduce from 2 to 1 players: why not TV?
And it might make sense for the new 2.7m customer company to be independent of both original parents and even split the satellite obligations into Regular and Premium -- one brand being SD only providing great service with one satellite; the other brand offering all the bells and whistles at a higher price.
Question is: what would the Shaws do with all that new found cash?
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