And U2 and Sting aren't doing theirs?
In my opinion being pretentious is making music that you yourself don't enjoy and can't get behind. If you put out 20 minutes of tape hiss but you love the **** out of it it's not pretentious, if you write pop songs because that's what you like than fine. I don't think pretentiousness can be accurately measured from the listeners point of view.
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