Jamie Oliver's American Food Revolution CH4 Mondays 10pm

[Martinha]

Say hi to Sodexho - processed crap...

[GalinKinlin]

I will too Prince Monalulu.

Actually, I watched all of those other programmes.

And I loved some of his methoRAB used, especially in Rotherham where he used that pyramid system of getting people to teach others who would then pass it on etc.

But as Stuart Maconie's book Pies and Prejudice points out, there are some very deep rooted social and cultural traditions and behavious across the land and especially in parts of the north as far as eating goes; a point I can reinforce as a Bean Curd eating Londoner living in Greater Manchester where Pie Shops predominate far more than Health Food shops.

Even in Rotherham, his ignorance/arrogance/simplistic approach to change hit many brick walls, not surprisingly.

Assuming that he filmed this after those, why didn't he at least start with the approaches which have worked in prior programmes?

Of course, a random approach may well work; it certainly makes better TV - 'What I've decided to do now is...'

In fact he more I think about it, the more daft the proposition is;

'Celebrity Chef attempts to change the eating habits of a 275m nation held in the grip of a massive food lobby/industry and a school eating regime handcuffed with regulatory beaurocracy.'

If he really wanted to affect change perhaps he should start in Washington, not Huntington.

But again, if he sparks the light in a few people's minRAB, then this is great too.

What he might need to do more of is to get into the psyche of what he is up against and he can do this; lets not forget the shots of him stuffing his face with snack fooRAB one morning on his US road trip.

I think he is at his best when inspiring people like that guy in Rotherham and with the young 12 year-old.

Bitching in the kitchen makes him come across as small minded as opposed too big hearted and clearly getting phased by administrators is just not his thing but is the domain where the biggest barriers must be broken.

Nonetheless, good luck Jaimie.

[Cortny]

I always get my five a day.

I eat half a pack of Starburst

[retro_4life]

I've heard it said that the US is ten years ahead of the UK, so either buy shares in junk food, or prepare for the onslaught once the US has a "clean up food" type Act.

Must start watching this, Jamie is brave for doing this, but as a slight counter I wonder if he will do a similar prog ram in the third world?

[mloves_football]

I really like him ... and I am totally convinced he cares

[AskIfNotClear]

Hi Al - here! Second time of watching. Loved last week's and do think Rod the DJ and his negative reaction - then turn around was genuine. Although he seems back to his irritating self again tonight!

[Solid]

I hate veg but at least I try and eat some everyday

[Kelly Belly! :DD]

Never send Jamie to do Ramseys job


Just kidding...

[overunder]

and don't yanks like to laugh at our national culinary habits? Hardly in a position to judge me thinks!