There is no doubting the power that web marketing has, but larger companies who are looking to spread their brand further will need to look past merely digital marketing to attain their targets. While this is an essential part of any marketing plan, businesses have to preserve a physical presence, as well as a virtual one.

The price comparison and insurance industries are full of websites and online projects that have branched out into more conventional forms of advertising with huge success. Price comparison websites like Go Compare and Compare The Market have mastered the art of building viral adverts through all media and their tv ad's are well-known in the U.k for their unique characters and catchy theme songs. Despite their online only business presence, they have undoubtedly taken the offline promotional arena by storm.

When companies are seeking to publicise their brand through any medium, it is clearly crucial to produce a memorable and unique promotional campaign. It is also important to involve the customer with your brand as much as you possibly can so that you can make sure that future clients are interacting with your organization even if they aren't yet buying from you.

This creates an important early connection with potential buyers consequently increasing the possibilities of a sale, and a successful method of doing this is by making use of promotional gifts to supplement your marketing plan.