This FOX news article is saying the young lady in the Spider Man cross promotion ad for a new sony camera (Peter Parker character is a photographer) looks like Pipa Middleton and it was deliberate.

http://experience.sony.com/#movies

http://www.foxnews.com/entertainment/2012/04/09/pippa-middleton-lookalike-raises-eyebrows-in-new-sony-pider-man-campaign