My Echo frozed and wont go past the logo screen. I've tried restarting it many times but its still not working. It still wont go past the logo. Please dont tell me its nothing else I can do besides take it to the store because thats not what I wanna hear, it requires too much work and bickering with my parents. PLEASE tell me how to fix this...

It started with my phone updating/downloading the new firmware package.. then out of nowhere it just cut off. This is making me very angry. Someone help.