If the unbeliever is making a choice to go to hell, then there's no need to tell them they're wrong, is there?

They've made the 'choice'. If I say 'I want to go swimming', you wouldn't say to me 'you should go to the cinema instead', would you?

What's more, they deserve to burn, do they not? They are sinners, and they WANT to go to hell, so you may as well not tell them to find Jesus, they've made their choice, so why would you want to mess with their free will?