Home » Technology Submitted by Ben Glaser on December 22, 2013 – 10:58 amNo Comment
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Earlier this week, T-Mobile CEO John Legere teased that a fourth round of the company’s “Uncarrier” initiative was imminent. And when blog TmoNews received a completely unsubstantiated, anonymous tip, the idea was so crazy-that-it-might-work, that author Cam Bunton couldn’t help but share the speculation.
The tipster wrote that a new program, codenamed “Houdini,” would offer to pay off up to $350 in early termination fees for subscribers who switch to T-Mobile from one of their major competitors.
Emphasis will be on families switching up to 5 lines regardless of contract end dates…
New customers will receive instant credit when they trade in a smartphone, then get a credit for the ETF charged by their old carrier when they submit the final bill to TMO.
Bunton crunched the numbers; and though this program pushes the boundaries of T-Mobile’s customer-friendly offers, it could be economically viable and devastating to competitors like AT&T and Verizon.
As part of its Uncarrier initiative, T-Mobile has already eliminated two year contracts, unbundled services and unthrottled data, offered a very affordable data plan for tablets, and introduced unlimited international roaming. The company, which was once the perennial last-place finisher of the big four phone carriers, has seen its numbers rise since. (Sprint is now last in most measurements.)
What do you think- would you switch if T-Mobile paid off your ETFs? Let us know in the Comments.