Managing in a Downturn I spoke at a NextNY event last night along with several others, including fellow entrepreneur David Kidder from Clickable and angel investor Roger Enhrenberg about this fine topic (Roger wrote a great post on it here) and thought I'd share a few of the key points made by all of us for anyone trying to figure out what to do tactically now that Sequoia has told us to be afraid, very afraid. Hope is Not a Strategy: Your business is not immune. It will do what everyone else's will. Struggle to hit its numbers. Struggle to collect bills. Lose customers. There is no reason to hope you'll be different. Get Into the Jet Stream: Develop your core revenue streams -- and make sure they're really your revenue, not just skimming tertiary revenue out of the ecosystem. Investors will look to see how sustainable your model is...