How do they use devices like color, brand, spokespeople, and gimmicks to try to
•Differentiate their product (We're different and here is why!)
•Reinforce their brand (Remember our name!)
•And ultimately make the sale (Use our service!)
How do they use devices like color, brand, spokespeople, and gimmicks to try to
•Differentiate their product (We're different and here is why!)
•Reinforce their brand (Remember our name!)
•And ultimately make the sale (Use our service!)
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