In this Friday, Nov. 15, 2013 file photo, the new Sony Playstation 4 is on display at Lincoln Park BestBuy store, in Chicago.(Photo: Nam Y. Huh, AP)

SHARE 16 CONNECT EMAILMORE
Headed into the heart of the holiday shopping season, Sony appears to have a lead with its PlayStation 4 on more wish lists than Microsoft's Xbox One, a new Nielsen survey suggests.
Three out of ten active gamers (30%) definitely plan to purchase the PS4, while 22% are on the hunt for the Xbox One. About 10% aim to buy a Wii U, according to Nielsen's Video Game Tracking survey of 1,200 male and female active gamers aged 7-54.
That finding parallels a similar one recently from research firm Parks Associates. More than one-third (36%) of those shopping for a console plan to purchase a PS4, compared to 27% for Xbox One, its survey of 2,500 heads of broadband households found.
A similar survey from consumer experiences firm SDL found that PlayStation 4, in stores for almost two weeks, had a 54% product commitment score, compared to Xbox One's 48%, based on an analysis of online communication about the consoles. The Xbox One hit stores last week.
In its survey, Nielsen also looked at the video games most consumers wanted to buy. On both the PS4 and the Xbox One, Call of Duty: Ghosts was the most-wanted title. The game also appeared among the top 10 most-wanted for the Wii U, but the most desired Wii U game was Super Mario 3D World. Assassin's Creed IV: Black Flag made the most-wanted list on all three consoles, too.
Follow Mike Snider on Twitter: @mikesnider