I assume everybody's seen those "Really?" ads for WP7. If not, one's probably playing atop your BH page right now. I know they're trying to sell their system as being faster and less fiddly than other OSs but honestly, when I first saw them, I thought they were public service ads saying "quit messing with your phone and get back to your life!" As in "look after your children", "pay attention to your date", "hang up and drive", etc.
Not really a bad message.
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