I'm in law school right now and a friend of mine that has been an attorney for about ten years but also has another business on the side is wanting to close the business down when I graduate or after I work another firm, D.A., etc. and then the two of us start full force on building up the firm as partners. We're located in a city of about 800K plus many large suburbs. Any Ideas on effective marketing strategy or anything that you have seen work for law firms in your cities would be a lot of help.

I'm a 1L, so I know I have a long way to go before i can get really serious about this stuff, but I still curious.

Also, Is there anything I should be doing to help market myself and build my reputation/connections around town?