Thread: Why is harley davidson company successfull?

what does make them very good company?
their online business is very successfull too. why?
is their their strategy or marketing process?

PERSONALLY i think harleys suck.

Now a days, people only buy them for the name.

You can buy a harley bike for liek 40,000.....then go buy basically the same bike just a different company for liek 10,000.


Any company with a very popular name will become successful.

Not sure how they became so successful. Prob because they use to sell the best type of bike. nowadays- id argue that.

They're successful because they are as "American" as apple pie. The Hells Angels and other motorcycle clubs that have followed help the business a lot. The online business is successful because the company is and online shopping is more mainstream - making the purchases of their merchandise more convenient. Online shopping period is greatly opportunistic - especially in this company. For example, jane doe is looking to buy a present for someone who loves Harleys. There isn't a store/dealership near her, but she knows something from that website would be perfect....

they are a good company because they offer a good product at a good price to a consumer looking for that and because they are a smart decision. it is not a smart decision to choose import items given the current state of the economy, choosing to save a buck only costs you 2 bucks down the road when its effecting your household

they are successful with marketing because they have spent the time and resources to build on that good product and pride in buying a local home grown brand